Discover the enchanting world of Korean Hanbok at a prestigious event hosted by the Ministry of Culture, Sports and Tourism, in collaboration with the Korea Craft Foundation and the Korean Cultural Centre UK. Hanbok, the traditional style of Korean clothing, takes center stage as Korean fashion rides the wave of global K-pop domination. Witness the rise of Korean designers at London Fashion Week, where their innovative approaches, meticulous craftsmanship, and attention to detail have captivated fashion enthusiasts worldwide, making them the talk of the town and social media. The event, aptly named "Hanbok Wave," pays homage to the Korean style of dressing popularized through games and pop culture. Ten talented designers have been handpicked to showcase their interpretation of this traditional wear, accompanied by visually stunning photo shoots shared with mainstream media. As the year draws to a close, a special Hanbok Wave pictorial video will grace the Broadway billboard in Times Square, New York, capturing the essence and allure of Korean fashion for all to admire.

LEE YOUNG-AE

HYEON

GUIROE

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HAEMI BY SAIMDANG

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MORINORI

HEYUM

LIV DAMYEON