Fiorucci Fall 2026

At Somerset House, Fiorucci made a glittering return to London, reclaiming its legacy with a wink rather than a bow. Under new ownership, the brand staged its Fall 2026 presentation in the Lancaster Room, transformed into a scene straight from a hedonistic Soho night — all silver platforms, snooker tables and disco light. Models lounged and sauntered through the space, their looks styled with references to both Victorian romance and punk attitude. Creative director Francesca Murri titled the collection Memorie, but rather than digging through the archives, she reinterpreted the label’s pop-cultural codes for today’s luxury market.

The show radiated Fiorucci’s signature mix of irreverence and glamour. The brand’s angels were reimagined with tongue-in-cheek charm across jeans and knits, while embroidered cupids and glossy lip motifs added playful flourishes to an otherwise sleek lineup. Accessories delivered the punch — lip-shaped clutches, pointy patent heels, and studded belts that glimmered like candy wrappers. Murri described them as “sugar in the coffee,” and they were precisely that: a jolt of fun within the polish.

Off the runway, chief executive Alessandro Pisani spoke of a new global chapter, with flagship openings planned in Milan, London and New York. But the London showcase made it clear that Fiorucci’s heart still beats to a distinctly British rhythm — that blend of rebellion, art, and unfiltered joy that first inspired founder Elio Fiorucci in the 1970s. The message was simple: nostalgia is fine, but Fiorucci’s future is here, and it sparkles.