Fendi Menswear AW24 at Milan Fashion Week
Fendi’s Autumn/Winter 2024 menswear collection presented at Milan Fashion Week embodies a dynamic fusion of rugged outdoor charm and sleek city sophistication. Designed by Silvia Venturini Fendi, the collection doesn’t aim to break barriers but instead offers a refined take on timeless masculine attire, blending functional luxury with a modern twist.
The collection’s duality is clear from the outset, aptly summarized by Venturini Fendi herself: “I call it town and country.” Traditional silhouettes were reworked with contemporary details, creating a thoughtful balance between practicality and style. An oversized leather coat paired with a burgundy sweater and a pleated short-skirt set the tone—earthy, tactile, and textured, evoking the outdoors while retaining an urban edge. This contrast of fluidity and structure, masculine and feminine, is the core of the collection.
One of the most striking elements of the show was the unexpected dominance of skirts, skorts, and kilts—an ongoing trend in menswear that Fendi embraced fully. Paired with business slacks and rendered in thick wool and cotton, these pieces challenge conventional notions of masculinity while still feeling sophisticated and grounded. Venturini Fendi’s ability to blur gender lines on the runway feels progressive yet natural, reinforcing the evolving definition of modern menswear.
Outerwear, however, was the true star of the collection. Raglan shoulders, flat leather tab buttons, and Selleria collars were some of the key features in Fendi’s generous overcoats and jackets. Waterproof waxed coats and fisherman jackets, detailed with the brand’s iconic FF monogram, gave a nod to the outdoors. At the same time, a play on textures—denim and mohair knit into fringed “furs” and sleek corduroy trousers—provided visual depth and complexity. The mix of functionality and artistry is where Fendi shines.
Accessories played a significant role in amplifying the collection’s aesthetic. Bags like the Siesta, which flattened into a quilted pillow, and the Peekaboo ISeeU Soft added a touch of softness and versatility to the otherwise rugged lineup. Footwear, too, leaned into practicality with platform deck shoes and leather Wellington boots—equally at home in the countryside or the city.
A noteworthy detail that caught attention was the inclusion of a Fendi x DEVIALET Mania portable speaker, wrapped in the brand’s FF monogram. More than just an accessory, it symbolized the collection’s blend of technology, luxury, and functional elegance. The speaker highlighted the intersection of fashion and modern living, much like the collection itself, which catered to the needs of today’s multi-faceted man.
Overall, the Fendi AW24 menswear collection is a study in contrasts, yet it feels cohesive. Venturini Fendi reimagines classic styles for a contemporary audience that is as comfortable in a pleated skirt as in corduroy trousers. It’s a reflection of where menswear is headed—blurring the lines between gender, form, and function, without losing the essence of what makes Fendi a house of luxury.