Ami Paris Fall 2026
Ami Paris marked its fifteenth anniversary with a collection that felt like a love letter to the city that built it. Staged in a raw, empty retail space on the Champs-Élysées, the Fall/Winter 2026 show captured the effortless duality that defines Alexandre Mattiussi’s world: elegant but approachable, polished yet disarmingly real. “Back to my roots,” he said backstage, describing the collection as a return to the casual richness that first made Ami such a success. What followed was a masterclass in French ease, filled with the kind of clothes you actually want to live in — roomy coats, softly tailored trousers and knits that looked like they’d already had a good life before arriving on the runway.
There was a confidence in the simplicity. Preppy codes were zhushed up with French attitude: varsity sweaters paired with satin skirts, roomy tailoring grounded by beanies and baseball caps, and the occasional flash of grunge to keep the polish in check. The silhouettes were familiar yet evolved, anchored by full-legged trousers and outerwear with an elegant nonchalance. Colour was handled like a conversation rather than a shout, with classic neutrals meeting flashes of emerald, saffron and powder blue. Each look felt like a snapshot of modern Paris — part café terrace, part boardroom, part late-night walk home. It was fashion made for the rhythm of real life, not the distance of fantasy.
But beneath the relaxed charm, Mattiussi was also making a quiet point about authenticity. “What’s the point doing this if it doesn’t look real?” he asked before the show. In a season where many brands seemed to chase nostalgia or spectacle, Ami offered something subtler: connection. The show felt intimate, the casting diverse, and the message clear — fashion is at its best when it feels lived-in. Between upcoming flagship openings in Seoul and Place des Victoires, Mattiussi seems less interested in reinvention than in refinement. Fifteen years in, Ami still feels like the friend everyone wants to have — grounded, stylish and genuinely human.