UGG Spring 2026: With Central Cee and Su Yiming in Focus
This Spring, UGG reimagines one of its most beloved silhouettes with the launch of the Otzo Clog, Tasman Lace, and limited-edition Tasman Albite, and the brand has enlisted a pair of global icons to bring the collection to life. Fronted by UK rapper Central Cee and Olympic snowboarding champion Su Yiming, the campaign celebrates UGG’s commitment to comfort, versatility, and contemporary style. Central Cee, known for hits like Which One and the viral TikTok anthem BAND4BAND, embodies urban cool and streetwear credibility, while Su Yiming brings the precision, poise, and athleticism of a world-class snowboarding champion. Together, they represent two distinct spheres of influence: music and sport, underscoring the collection’s cross-cultural appeal.
Central Cee is captured in dynamic urban settings, posed against a wall of clocks marking global time zones, a subtle nod to his worldwide influence and UGG’s universal style. In the campaign, he pairs baggy pants, signature skull caps, puffer vests, and the new Otzo Clogs, reflecting his effortless approach to fashion and performance. Su Yiming, in contrast, is featured in a minimal, streetstyle-inspired environment, allowing the clean lines of the Tasman Lace and Albite to shine. The juxtaposition of these two personalities reinforces UGG’s ethos: classic silhouettes elevated for a new generation, versatile enough for city streets, ski slopes, or festival stages.
The footwear itself mirrors this duality. The Otzo Clog, a sleek, dual-gender style, combines premium nubuck leather with a wool lining and a contoured EVA footbed for all-day comfort. The Tasman Lace allows wearers to customise their look with an inventive dual-lacing system, while the Tasman Albite is a meticulously handcrafted limited edition, paying homage to UGG’s heritage with leather whipstitching and numbered pairs worldwide. Through Central Cee’s charisma and Su Yiming’s poise, UGG positions these styles not just as shoes, but as cultural markers, where street, sport, and lifestyle converge, elevating everyday comfort to a statement of personal style.
