Burberry Unveils Summer 2026 Campaign

When two worlds collide, something electric happens. Daniel Lee’s latest vision for Burberry captures that moment perfectly. The Summer 2026 campaign explores fashion’s timeless love affair with music, a relationship that has long defined British culture. It is a reminder that clothes and sound speak the same emotional language, shaping how we see ourselves and the world around us.

Rooted in the pulse of live performance, the campaign pays homage to the UK’s eclectic music scene. From underground stages to open-air festivals, Lee channels the creative restlessness that makes British music so influential. “Music pushes boundaries, blurs lines and defines the codes of fashion,” he says. “It’s about self-expression, originality, and belonging.” Those words are the heartbeat of this campaign, where style is not just worn but performed.

The casting brings that idea to life. British icon Twiggy fronts the campaign with her signature blend of attitude and ease, joined by Sonny Ashcroft, Filip Bryndza, Sora Choi, Albert Cocker, Ella Dalton, Shuqi Lan, Ahmed Richards, Raika Sales, and Maya Wigram. Together, they embody a generation unafraid to mix genres and challenge expectations. Each image feels alive with rhythm, movement, and the kind of confidence that only music can summon.

For Burberry, this campaign is not simply a seasonal statement. It is a cultural pulse check. By marrying heritage craftsmanship with contemporary sound and spirit, Daniel Lee reaffirms Burberry’s place at the centre of British creativity. The result is bold, unfiltered, and full of momentum - proof that when fashion and music meet, they never just coexist. They create something entirely new.