Zomer Fall 2026
At Zomer, reality came with a wink. “We didn’t really think about doing a big show and now all of a sudden, it’s our biggest one,” said cofounder Danial Aitouganov, moments before taking over the Théâtre du Châtelet. The venue’s 2,000 seats were filled not only with editors and buyers but also with a new kind of front row: fans invited by content creator Lyas to attend the first-ever Watch Party held inside a live fashion show. The crowd erupted as audience members appeared kiss-cam style on a giant screen, an amusingly meta reflection of the brand’s ongoing commitment to accessibility and community.
Beyond the spectacle, the clothes delivered. Aitouganov and fellow founder Imruh Asha asked their team to bring in personal favourites and “Zomify” them, resulting in a collection that felt both spontaneous and sharp. Asymmetric A-line skirts opened to reveal flashes of kilt detailing, while crisp shirts came layered three-deep at the collars and cuffs for playful customisation. Dresses were spliced with glossy floral godets that shifted from demure to flirty in motion. Outerwear was a highlight: Crombie coats reimagined with silky sack backs, others fitted with integrated blankets that turned practicality into poetry. Each piece carried the subtle ingenuity that has become Zomer’s signature — clever, considered, and quietly joyful.
The designers also leaned into realism with confidence. There were sleek jersey dresses shaped with structural precision and long tailored coats with exaggerated leather collars, garments that felt grounded yet far from ordinary. “We don’t have to come up with something viral-oriented every season,” Aitouganov said. “It’s OK to do a season that’s more realistic.” In their world, realism looked remarkably appealing: well cut, adaptable, and brimming with personality. It was a reminder that thoughtful design can outlast any internet moment — and that fashion, when done with sincerity, still has the power to surprise.
