Seven For All Mankind Spring 2027

For his second season at Seven For All Mankind, Nicola Brognano looked to early-2000s nonchalance, building a distinct fashion world around two sharply defined denim silhouettes.

Nicola Brognano is beginning to give Seven For All Mankind something beyond its jeans: a woman with an attitude. For Spring 2027, he looked to the studied messiness of early-2000s Kate Moss and Ashley and Mary-Kate Olsen, less interested in reproducing their famous looks than capturing their instinct for mixing things that were not supposed to work together. The result was a slightly undone, unapologetically sexy character who seemed to dress according to her own rules.

The denim itself was considerably more focused. Brognano reduced the collection to two recurring shapes — abbreviated HotPants and lean capris — then explored them through different washes, zips, colours, tuxedo stripes and bouclé treatments. The repetition gave the collection a clear visual identity, ensuring that despite the growing fashion vocabulary around it, denim remained the starting point.

That wider wardrobe included cropped tailoring, louche jersey, leather, expressive knitwear and embossed leather handbags, alongside a revival of the brand’s signature squiggle and a new, cleaner 7FAM logo. There was no shortage of sex appeal, but some of the styling — stacked belts, scarves, jewellery, towering platforms and multiple bags — occasionally pushed the attitude too hard. The quieter combinations often felt more convincing.

Still, Brognano is moving Seven For All Mankind beyond the idea of being simply a denim label. By giving the brand a specific woman, a limited number of recognisable silhouettes and a broader wardrobe around them, he is creating a world customers can actually step into. Spring 2027 feels like another step towards turning familiar jeans into a fashion proposition.