Pronounce Fall 2026

At the Fondazione Sozzani in Milan, Pronounce presented a collection that felt like quiet architecture in motion. Designers Yushan Li and Jun Zhou continued to refine their dialogue between East and West, grounding their Fall 2026 show in the principles of balance, proportion and restraint. Inspired by the Yingxian Wooden Pagoda in China’s Shanxi Province, the world’s tallest nail-free wooden structure, the duo explored verticality through long, layered silhouettes that were both structural and soft. It was a collection built to reveal itself gradually rather than demand attention.

Layering became the collection’s defining language. Technical fabrics met natural fibres, tailoring folded into utility, and muted tones of stone, clay and washed blue were punctuated by quiet flashes of colour that guided the eye without overwhelming it. Oversized blazers with strong shoulders, elongated coats cinched by carabiner belts, and supple leather pieces demonstrated how the designers have absorbed Milan’s discipline without losing their experimental edge. Every look felt lived-in, not staged, a deliberate study in how clothes can shape and shift around movement.

There was a thoughtful maturity to this season that marked a turning point for the brand. The designers’ craftsmanship has grown sharper, their message more refined. While the Milanese influence lends polish, the duo’s sensitivity to texture and proportion keeps the collection rooted in something more personal. Pronounce is no longer the newcomer challenging convention; it has become a label that speaks softly but with conviction, building clothes that hold their meaning long after the show ends.