Natasha Zinko Fall 2026

There is a kind of fashion intelligence that cannot be taught, one born from scarcity rather than abundance. For Natasha Zinko, that intelligence was forged in post-Soviet Odessa, where upcycling wasn’t a trend but a necessity. Her Fall 2026 collection, Family Bizness, looked back to those formative years, when creativity bloomed out of resourcefulness. Zinko recalled her parents sewing denim from their living room, neighbours swapping garments, and the joyful inventiveness of making something new out of what already existed. “Today we talk about recycling and circularity - then, it was just how we lived,” she said.

The collection brought that lived experience to life with a knowing wink. Models in giant curlers and floral pencil skirts cut from tablecloths strutted past the audience like characters from a surreal Odessa apartment block. Fur-trimmed quilted coats hinted at old bedcovers, while mismatched plaids, corseted dresses and patchworked tops spoke of a kind of luxury that comes not from polish, but from play. Mel B’s surprise walk down the runway in fur-covered heels and a stuffed plaid robe drove the point home: this was fashion as resistance, humour, and heritage all at once.

Zinko’s work has always danced between absurdity and autobiography, and Family Bizness refined that balance with both wit and warmth. Beneath the chaos of prints and proportions was a deep affection for making do - and making magic. The result was a collection that felt not only nostalgic but urgent, reminding us that the most original ideas often come from the simplest materials, reimagined with imagination and heart.