Moschino Fall 2026
For Moschino Fall 2026, Adrian Appiolaza turned the runway into a love letter to Argentina, blending pop culture, nostalgia, and humor with the brand’s signature theatricality. The collection opened with a pixelated portrait of Eva Perón on a T-shirt and a leather sack shaped like chocolate-dipped churros, both playful nods to the designer’s hometown. As his first full season at the helm of Moschino, the show felt deeply personal. Appiolaza populated the runway with a cast of characters that felt lifted from Buenos Aires streets: bourgeois ladies, soccer fans, gauchos, tango dancers, and even a bus driver carrying a vintage ticket dispenser. Each look spoke to identity and memory, reframed through Moschino’s irreverent spirit.
While Moschino is often defined by its Italian exuberance, Appiolaza reminded the audience that Franco Moschino himself drew inspiration from everywhere. The show featured references to filete porteño, the intricate Argentine decorative style, rendered as prints on flared dance dresses that looked unmistakably Moschino. There were flamenco influences too, a subtle nod to the founder’s Spanish connections through his partner. Appiolaza also drew inspiration from Mafalda, the beloved Argentine cartoon character created by Quino, reimagined here as a symbol of curiosity and rebellion, much like Olive Oyl once was for Franco. The result was a collection full of narrative and charm, even if its storytelling sometimes outpaced cohesion.
Appiolaza ended with a tongue-in-cheek finale that stayed true to Moschino’s wit. A model dressed like a banker strutted down the runway, her shoes covered in euro notes and a leather piggy bank tucked under her arm. It was a literal interpretation of fashion’s obsession with value and consumption, a wink to the audience about the economics of beauty. As an introduction to his Moschino era, Appiolaza’s fall collection was uneven but full of heart, offering a refreshingly human perspective on what it means to make fashion both personal and playful.
