KENT&CURWEN - Spring/Summer 2026 “The Blossoming” Campaign

Kent & Curwen has unveiled its Spring/Summer 2026 campaign, The Blossoming, inspired by the arrival of an English summer and the quiet transformation of London’s Royal Parks. The campaign celebrates nature, community, and seasonal renewal, positioning these green spaces as pockets of calm and escapism within the city’s bustle.

Referencing David Hockney’s description of summer as “champagne cascading over the landscape,” the campaign captures the shift from winter greys to hazy, light-filled palettes. From early morning lido swimmers to dedicated runners, dog walkers, and casual park visitors, the Royal Parks become a stage for everyday life, where fleeting moments of beauty and calm punctuate the urban landscape. Bursts of colour and flora replace the city’s gloom, creating a sense of marvel as the city awakens and breathes anew.

The SS26 collection mirrors this changing landscape. It opens with a clean palette, focusing on silhouette and texture, blending technical sportswear with soft tailoring. Bright pops of colour punctuate white, graphic lines offset delicate ruffles, and metallic and silk jacquard florals blossom across the range. Light knits and semi-transparent layers sit alongside relaxed tailoring in stripes and checks, exploring innovative fabrics and a sense of ease. The soundtrack, composed and performed live by Erland Cooper, layers sounds of nature into the presentation, capturing the unexpected wonder of an English summer. The collection reflects the vitality of these months, shaping a vision of community, creativity, and London’s evolving cultural tapestry.