AMIRI Spring/Summer 2026

For Spring/Summer 2026, Mike Amiri invites us to check into Chateau AMIRI, California - a campaign that feels more like a lost film than a fashion story. Conceived as an imagined hotel where time blurs and lives intersect, it captures the languid glamour of 1970s Los Angeles, filtered through the mythology of old Hollywood.

Set across hazy bedrooms, sun-drenched pools and empty hotel corridors, the campaign unfolds like a dream sequence suspended between memory and fantasy. Each frame hums with quiet tension, echoing the cinematic nostalgia that has long defined AMIRI’s aesthetic.

Leading the ensemble is Michael Imperioli, joined by Danny Ramirez, Malcolm McRae, and models Jordan Daniels and Heather Diamond Strongarm. Each plays an exaggerated version of themselves, their performances oscillating between intimacy and distance, reality and invention.

With Chateau AMIRI, California, Mike Amiri continues to build his own cinematic universe, a place where California cool meets Hollywood surrealism. It is both a campaign and a love letter to a city that has always thrived on illusion, a reminder that sometimes the most powerful stories are the ones left untold.