GANT Spring/Summer 2026 Campaign

GANT has unveiled its Spring/Summer 2026 campaign in New York City, the city where the brand’s legacy first took shape. Rooted in the enduring codes of American sportswear, the visuals bring signature pieces to life through a cross-generational cast of cultural figures, highlighting the brand’s commitment to heritage, individuality, and modern style.

Legendary model and actress Lauren Hutton leads the campaign, embodying a timeless approach to dressing that reflects GANT’s foundations. She is joined by Dutch supermodel Mark Vanderloo and his son, Mark Vanderloo Jr., subtly nodding to the passing of style and legacy across generations. Contemporary voices, including Los Angeles painter and illustrator Jasaya Neale and New York author and culture critic Zoe Dubno, inject fresh perspectives, reinforcing GANT’s position at the intersection of classic sportswear and modern culture.

The collection itself is a refined take on American staples. Menswear balances casual and tailored, from crisp solid and striped shirts to chinos and updated knitwear. Womenswear embraces modularity, with transitional outerwear, suede jackets, cotton car coats, and tailored blazers designed to move seamlessly across moments and seasons. Colour, texture, and practicality define a wardrobe that honours GANT’s heritage while catering to everyday life in the contemporary city.