Etro Men’s Spring 2027
Travel has always been woven into Etro's identity. Since its founding in 1968, the Milanese house has built its visual language around discovery, craftsmanship and cultures gathered from across the globe. For Spring/Summer 2027, Etro returned to those roots with a collection that celebrated movement, recreating a nostalgic railway station where every look felt like the beginning of another adventure.
Presented during Milan Men's Fashion Week, the collection arrived at a transitional moment for the house following the departure of creative director Marco De Vincenzo earlier this year. Rather than introducing a radically new direction, Etro's in-house design team focused on reaffirming the brand's defining signatures: paisley, rich textiles, vibrant colour and a distinctly bohemian approach to luxury.
The result was a collection that honoured Etro's heritage while hinting at the journey still to come.
Fashion in Transit
The presentation transformed the venue into a vintage train station, complete with platforms, stacked trunks and luggage wrapped in Etro's iconic Arnica pattern.
The setting immediately evoked the romance of rail travel, recalling an era when journeys were as elegant as the destinations themselves. It also perfectly reflected the house's long-standing fascination with exploration, positioning the collection as a wardrobe for the sophisticated modern traveller.
Every detail reinforced the idea of movement.
Not towards a single destination, but across cultures, histories and landscapes.
India Meets Italy
Building on themes first introduced in the Resort 2027 collection, Etro continued exploring the cultural dialogue between India and Italy.
The collection blended influences gathered along imagined travel routes, combining richly woven jacquard tailoring with lightweight silk dusters, breezy bowling shirts and relaxed separates covered in intricate prints. Madras fabrics, artisanal knitwear and embroidered details added further texture, creating garments that felt collected rather than simply designed.
This layering of references has long defined Etro's aesthetic.
Spring/Summer 2027 reaffirmed that eclecticism remains one of the brand's greatest strengths.
Paisley Remains King
No Etro collection would be complete without paisley, and this season the house explored the motif in countless new interpretations.
Classic striped shirts formed the backbone of the wardrobe, frequently combined with tonal paisley jacquards, printed denim and subtle embroidered accents. Rather than dominating every garment, the signature pattern often appeared in smaller details, including shirt collars and layered textiles, allowing it to feel refreshed without losing its identity.
The balance between familiarity and evolution kept the collection feeling contemporary.
Colour, Texture and Craftsmanship
As expected, colour played an essential role throughout the presentation.
Canary yellow, plum, tangerine, magenta and teal punctuated the predominantly neutral tailoring, while laser-cut suede shirt jackets and richly embroidered outerwear demonstrated the house's continued commitment to craftsmanship.
The variety of textures—from fluid silks and structured jacquards to supple suede and lightweight cotton—added depth without overwhelming the relaxed silhouettes.
Every look carried the effortless confidence associated with Mediterranean dressing.
Souvenirs of the Journey
Accessories further developed the collection's travel narrative.
Braided scarves, handcrafted bracelets and pendant necklaces suggested objects gathered over years of exploration, while playful paper aeroplane and paper boat charms decorated trousers and spacious travel bags.
These thoughtful details prevented the collection from feeling overly polished, instead reinforcing the personal nature of travel and the memories collected along the way.
The wardrobe felt lived in rather than carefully curated.
A Brand Between Past and Future
The Spring/Summer 2027 collection occupied an interesting place in Etro's history.
While it successfully reaffirmed the visual codes that have defined the house for decades, it also arrived during a period of transition following Marco De Vincenzo's departure. Rather than attempting to reinvent Etro overnight, the in-house team chose to remind audiences exactly what makes the brand distinctive.
Paisley, craftsmanship, global influences and expressive colour remain central to its identity.
The next creative chapter may still be unwritten, but the foundations remain exceptionally strong.
The Journey Continues
Etro's Spring/Summer 2027 collection wasn't about reaching a destination—it was about celebrating the journey itself.
Through richly layered textiles, artisanal craftsmanship and an enduring love of cultural exchange, the house delivered a wardrobe that felt timeless, optimistic and unmistakably Etro. It honoured more than five decades of travel-inspired design while leaving the platform ready for wherever the brand chooses to go next.
Sometimes the most exciting journeys begin by remembering where you've come from.
