Dunhill Men’s Spring 2027
While much of menswear continues to chase novelty, Simon Holloway remains committed to something far rarer: refinement. For Dunhill's Spring/Summer 2027 collection, presented during Milan Fashion Week, the creative director once again turned to Britain's enduring style icons, proving that timeless dressing still has the power to feel contemporary.
Rather than reinventing the house each season, Holloway continues to build an evolving wardrobe inspired by generations of impeccably dressed English men. This season expanded that conversation, drawing on figures including photographer Lord Snowdon, actor Roger Moore and painter Lucian Freud—men whose influence stemmed less from following fashion than from cultivating unmistakable personal style.
The result was a collection that felt confident, understated and quietly luxurious, reinforcing Dunhill's position as one of the strongest voices in classic menswear.
Dressing the Modern English Gentleman
Holloway has spoken frequently about his fascination with enduring British style rather than seasonal trends, and Spring/Summer 2027 demonstrated exactly why.
Lord Snowdon returned as a key influence, joined by Roger Moore at his effortlessly polished best in navy tailoring and roll-neck knits. Lucian Freud's famously relaxed method of wearing a silk scarf over an open shirt also became a defining styling detail throughout the collection.
Far from appearing nostalgic, these references formed a broader study of English elegance—one built on ease rather than perfection.
Every look suggested clothing that had been worn naturally over time rather than carefully assembled for effect.
Tailoring Remains the Foundation
At the heart of the collection sat the blazer, arguably the garment most synonymous with Dunhill itself.
Presented in varying shades of navy, sky blue and soft grey, jackets ranged from sharply structured tailoring to more relaxed silhouettes that blurred the line between sports coats and lightweight outerwear. One elongated navy blazer, cut with the proportions of a pea coat, offered a particularly contemporary interpretation of classic tailoring.
The craftsmanship was evident throughout.
Double-breasted suits appeared in exceptional Escorial wool, luxurious Dupioni silk and lightweight worsted cashmere Panama cloth, fabrics that elevated even the simplest silhouettes. Despite their technical sophistication, the garments retained an effortless quality, avoiding the stiffness that often accompanies traditional tailoring.
Rather than demanding attention, the clothes encouraged individuality.
As Holloway has often suggested, the goal is for people to notice the man first and his clothes second.
Soft Colour Defines Summer
Following an autumn collection dominated by shades of grey, Spring/Summer 2027 introduced a noticeably lighter palette.
Sky-blue blazers, pale chinos and muted olive suede car coats brought warmth to the collection without abandoning Dunhill's understated identity. Neutral linens and soft creams reinforced the relaxed mood, while lightweight handkerchief linen shirts introduced subtle movement through gently flared backs.
The colour story never became overly vibrant.
Instead, Holloway demonstrated how carefully considered tonal dressing can create visual richness through texture rather than contrast.
Quiet Luxury With a Sense of Humour
Although Dunhill remains rooted in restraint, Holloway continues to introduce moments of playful eccentricity that prevent the collections from becoming overly serious.
This season, a vintage enamel lighter discovered in the house archive inspired a recurring playing-card motif. Hearts, diamonds, clubs and spades appeared embroidered across dressing gowns, waistcoats and evening slippers, offering a discreet nod to British wit.
For the accompanying lookbook photographed by Ethan James Green, one evening look featured mismatched black and white shoes—a styling decision that perfectly captured Holloway's interpretation of English eccentricity.
The gesture felt mischievous rather than theatrical, demonstrating that classic tailoring need not exclude personality.
Luxury That Never Feels Overstated
Perhaps the collection's greatest achievement lay in its refusal to compete with louder fashion narratives dominating the season.
While many luxury brands continue to pursue increasingly exaggerated silhouettes or attention-grabbing styling, Dunhill focused instead on precision, proportion and impeccable fabrication.
Every garment appeared designed for longevity rather than immediate impact. These were clothes intended to improve with wear, developing character over time rather than chasing fleeting trends.
That philosophy increasingly aligns with what many luxury consumers now seek: investment pieces built on craftsmanship instead of spectacle.
A Confident Evolution for Dunhill
Simon Holloway has quietly transformed Dunhill into one of menswear's most assured luxury houses.
Rather than attempting to redefine British tailoring, he has refined it, introducing subtle contemporary updates while respecting the codes that have shaped the brand for more than a century.
Spring/Summer 2027 demonstrated that confidence often comes from consistency. Holloway understands that true elegance rarely announces itself loudly.
In an industry frequently preoccupied with disruption, Dunhill offered something equally compelling: the enduring appeal of beautifully made clothes, worn with intelligence, personality and unmistakably English ease.
