Wales Bonner Unveils “Jewel” Campaign Starring Dave

Wales Bonner returns for Spring/Summer 2026 with a new campaign titled Jewel, fronted by British rapper Dave. Shot by Jamie Hawkesworth, the series captures the quiet confidence and creative depth that define both artist and designer.

The campaign marks a homecoming for Grace Wales Bonner and Dave, two cultural figures whose work bridges heritage and modernity. It also celebrates the label’s tenth anniversary, reflecting on a decade of shaping what the brand calls “cultural luxury.”

This season’s collection merges 1930s dandyism with contemporary streetwear, continuing Wales Bonner’s exploration of refined identity and craftsmanship. Standout pieces include structured tailoring, leather co-ords, and WB-emblazoned knitwear styled with minimalist slippers. Footwear takes a new turn with a sleek collaboration with Adidas Y-3, featuring a reinterpretation of the classic field shoe.

Attention to detail runs throughout, from hand-crafted diamond flower brooches and berets to tailcoats made in partnership with Anderson & Sheppard. Together they form a collection that balances grace and strength, and feels both deeply personal and distinctly modern.