Timberland Valentine’s Campaign: “For the Girls”

This Valentine’s Day, Timberland is rewriting the love story. Its new campaign, For the Girls, celebrates women who move culture forward with confidence, spotlighting the brand’s most enduring icon: the Original Yellow Boot.

Shot by legendary photographer Jamie Morgan, the campaign revisits the visual language of Timberland’s 2024 Iconic series through bold black-and-white portraits. American musician JT and British model Iris Law take centre stage, their energy translating the boot’s toughness into something powerfully feminine.

JT exudes confidence and boundary-pushing creativity, embodying the boot’s legacy of strength and attitude. Law, with her effortless edge, brings an understated sensuality that captures the boot’s evolution from workwear staple to fashion symbol. Together, they define a new kind of Valentine’s message — one rooted in independence, self-expression, and fearlessness.

For the Girls is not about romance in the traditional sense. It’s about celebrating women who create, inspire, and lead — all while wearing one of fashion’s most recognisable silhouettes.