Salon Privé London 2026
Every spring, London plays host to a gathering that is equal parts catwalk and concours. Salon Privé London returns to the grounds of the Royal Hospital Chelsea from 16–18 April 2026, bringing together the worlds of high fashion, fine hospitality, and the most coveted machines ever built. It’s a motoring event, yes, but one where style is as central as speed.
Now in its fourth edition, the London showcase follows last year’s 20th anniversary celebration at Blenheim Palace, an event that cemented its place on the global luxury calendar. For 2026, the focus shifts to innovation and spectacle: a weekend where hypercars gleam under spring sunlight, champagne flows, and elegance feels almost mandatory.
The Opening Day – Thursday 16 April
The Grand Opening sets the tone. Expect international model unveilings, automotive world premieres, and a gathering of collectors who treat craftsmanship like couture. Among the highlights are displays from Koenigsegg, a curated line-up of hypercars and a special showcase from Porsche Club GB, marking the brand’s 65th anniversary. It’s the kind of day that reminds you why automotive design and fashion share the same DNA: precision, beauty, and drama in motion.
Ladies’ Day – Friday 17 April
If Thursday is about horsepower, Friday belongs to hats. Ladies’ Day transforms the lawns into a garden party of colour and couture, complete with the Best Hat Competition by Gatineau. Between parades of supercars and glasses of Pommery champagne, guests are encouraged to embrace the occasion’s glamour. Lotus celebrates 50 years of the brand with a special display, and live entertainment runs through the afternoon, giving the day a social buzz that feels more Ascot than auto show.
Supercar Saturday – Saturday 18 April
The finale is all about accessibility and spectacle. Families and enthusiasts fill the lawns for a relaxed celebration of performance, design, and craftsmanship. Highlights include the Supercar Colour Display by SCC and Maserati Club UK’s “Maserati Through the Ages” exhibition, a living timeline of Italian engineering. Beyond the engines, there’s shopping, fine dining, and immersive brand experiences that make it as much lifestyle festival as car show.
Why Salon Privé London Matters
More than a car event, Salon Privé is a mirror of modern luxury: a world where automotive design meets couture, hospitality, and heritage. It’s where the conversation shifts from what’s under the bonnet to what defines craftsmanship today. For London’s style set, it has become a spring tradition, an open-air reminder that elegance, like innovation, never stands still.
Tickets start from £55, with hospitality packages reaching £550. Bookings are now open at www.salonprivelondon.com.
